In 2023-2024 having an online presence for your ecommerce store is the most important thing in growing your business online. If you own an ecommerce business, it is essential to have an online store to generate revenue through your website.

If you want to stay one step ahead of your competition, you need to build a custom website for your ecommerce Store. A custom website offers several benefits, including increased brand recognition, improved user experience, and design flexibility to meet your business requirements. It also enhances security and fraud protection and improves your presence in Google search engine rankings position.

Here are the top 6 benefits of having a custom-coded ecommerce website:

• Increase brand recognition
• Improve UI/UX
• Design your website & add functionality as per your requirement
• Increase business flexibility
• Enhance security and fraud protection
• Improve search engine rankings

When designing a custom ecommerce website, several key features should be considered, such as search functionality and user-friendly navigation, responsive design for mobile devices, secure payment processing and fraud protection, easy payment gateway and shipping integration, robust inventory management, customizable product pages and checkout processes, and integration with popular marketing and analytics tools.

In Today's time having an eCommerce website for your business is very important and selecting the right platform for your website is more crucial. Some of the top 5 ecommerce platforms are WordPress, ExpressionEngine, Shopify, Magento 2, and Craft CMS.

To improve your ecommerce website's sales and attract visitors, you must optimize it according to search engine specifications. To optimize your online store here are the top 6 strategies for search engines:

1. Meta tags optimization
2. Keyword research
3. Image optimization
4. Creating informative and high-quality content
5. Building high-quality backlinks
6. Increasing website speed and web page load time
7. Optimization for local search engines

Did you know Mobile optimization is today's requirement and it is required that your e-commerce website should follow the Google rules of mobile optimization in the year 2023? As the number of users is increasing day-by-day and mobile usage is very high, everyone is using their smartphones for shopping. By optimizing the online store you can increase the no. of users and you can optimize your website by optimizing high-resolution images, making the store responsive, and optimizing its load time.

 Security is a significant factor for an ecommerce online store since it contains customers' personal data and payment information. To keep your website secure, you must use SSL encryption for secure data transfer, PCI compliance for secure payment processing, fraud detection, and regular security updates. Additionally, customer service and support play an important role in any website by providing excellent customer service and support, you can gain more sales and build customer trust.

Five points to ponder regarding ecommerce stores' support and service towards a customer:

• Providing different channel support for customers interacting with the website
• Providing clear information about the given product
• It's important for the return policy to be easily understandable for the customer.
• Responding promptly to customer inquiries and complaints
• Personalizing the shopping experience through targeted promotions and recommendations.

Maintaining and updating your ecommerce site is crucial for keeping it secure, functional, and up-to-date with the latest technology and design trends. Some key tasks involved in maintaining an ecommerce site include regular software updates and security patches, backup and recovery planning, monitoring site performance and uptime, user testing and optimization, and A/B testing and analytics tracking.

In conclusion, having a custom ecommerce website is a must for small or large-scale business owners who want to succeed in their online business. By having a custom ecommerce site, you can increase your brand recognition, provide a better user experience to the visitors, and increase traffic and sales to your business. If you are planning to launch your ecommerce online shop, then network with W3care Technologies Pvt. Ltd. to hire an online store builder.